Its the morning after, the morning after ThinkVisibility 5 and I'm trying to get my fuzzy head round some of my notes of the sessions, which appear to be written in some sort of unbreakable code! Apparently the best code breakers try and get inside of the head of the coder, which you would think is easy for me, but it aint! So rather than try and recreate my mindset when taking these notes, which my liver cannot do, I'll have to wing it.
Reading SEO forums can be very educational, dull and down right funny. Funny? Well if you haven't seen this thread on Google Webmaster Central check it now (see link below) . Some people have accused the SEO company of being Cowboys but unless you see a chaps and a horse they are very hard to identify, certainly in this context - or is it just me.
Today, Monday, is the first day I am back at my desk after the A4uExpo in London. Straight after the conference, I jetted (well, ferried) off to sunny Arran, on the Clyde Riviera, where I had a tremendous weekend with the family - making up for the London trip. I know how to spoil them.
This was my first A4uExpo and I have to ask myself the question, why did it take so long in deciding to come? Taking account of the mass of networking opportunities, the knowledge offered and the new ideas shared more than made up for the financial outlay - which makes attending the A4uExpo London next year a no-brainer!
The reason I ask this question is that with the ever growing popularity of voucher codes why are merchants offering these types of discounts. The usual answer you'll hear is that it improves conversions. However I have noticed a severe drop in conversions when a merchant starts to offer discount vouchers so I don't really believe that. It is widely acknowledge that Amazon, which only has a 24 hour cookie and no discount voucher code box, converts around 4% - no other company comes close!
On paper, the discount voucher code scheme should work! If you offer a product then indicate that the consumer can achieve a further 5% saving using this code then the consumer would be further motivated to buy the product and you should get the commission. On paper this may be a good idea but in reality the Internet savvy consumer will not be satisfied with this saving. He will surf further looking for a a bigger discount and when he finds that there aren't any he'll just buy the product using the last entry site which is doubtless a voucher code dedicated site. Result - loss in commission!