This may give away my age but the words of Hazell Dean’s eighties classic was ringing through my head, no I wasn’t trying to “find me a man” but trying to find some link love.
We all know that link love is important to the search engines, in particular to Google which sees links as a recognition that your content may be relevant. If you think about it is quite obvious, ignoring the complex algorithms, just imagine building your own search engine.
A search on your site for “green wellies” may return millions of pages which seem to be relevant to the search term. How would you order them or put it another way, which one would you be happy to return in the number one position? (more…)